Lego builds record earnings from botanical-themed bricks and brand deals
Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children’s series “Bluey.” The Danish toymaker saw a 12% increase in revenue, netting the company a record $34.6 billion in Danish kroner, or $5.44 billion U.S. dollars, Lego reported…
