Inside GM’s battle to revive Cadillac as the American luxury car brand

Inside GM’s battle to revive Cadillac as the American luxury car brand

The “Saarinen Lobby” inside General Motors’ global design headquarters on the campus of its Warren Technology Center outside of Detroit, Michigan. GM WARREN, Mich. — Walking into General Motors’ global design headquarters is like taking a step back in time. Much of the midcentury-modern architecture and designs have remained untouched since the space opened in…

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Trump signs order easing some auto tariffs

Trump signs order easing some auto tariffs

Autoworkers at Nissan’s Smyrna Vehicle Assembly Plant in Tennessee, June 6, 2022. The plant employs thousands of people and produces a variety of vehicles, including the Leaf EV and Rogue crossover. Michael Wayland / CNBC DETROIT — President Donald Trump on Tuesday signed an executive order softening some of the automotive tariffs his administration put…

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Trump’s ‘Buoyant’ Trade Warrior Flexes His Power Over Global Business

Trump’s ‘Buoyant’ Trade Warrior Flexes His Power Over Global Business

Since Howard Lutnick was tapped to serve as President Trump’s commerce secretary, executives from some of the world’s largest companies have been trying to win him over. Leaders of Nvidia, Facebook, Taiwan Semiconductor Manufacturing Company and Alphabet have visited his newly purchased $25 million property in Washington — a 16,250-square-foot mansion that Mr. Lutnick, a…

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Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’

Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’

Persuading people to spend money in a time of unpredictable tariffs is proving to be a complicated calculation for the $380 billion American advertising industry. Should a retailer commit to holiday television commercials for toys manufactured by newly vulnerable trading partners? How do social media companies account for the potential disappearance of Chinese companies that…

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