Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’

Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’

Persuading people to spend money in a time of unpredictable tariffs is proving to be a complicated calculation for the $380 billion American advertising industry. Should a retailer commit to holiday television commercials for toys manufactured by newly vulnerable trading partners? How do social media companies account for the potential disappearance of Chinese companies that…

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